MG Motor Car Beach Booth

MG Motor Car Beach Booth – Arc Organic Acrylic & Metal Concept @Ment'ads
3D Concept Design | Final Production Showcase | MG x Shell Helix Ultra

Project Overview:
This project features a dynamic and visually striking Car Booth Stage designed to showcase the MG SUV in a premium beach setting. The centerpiece of the design is the colourful acrylic arc, inspired by stained-glass geometry and vibrant tropical tones, intended to elevate the booth’s aesthetic appeal while drawing attention to the vehicle.

Project Elements:

High-poly 3D model of the booth with emphasis on acrylic arc materiality
Material studies for transparent acrylic reflections and light scattering
Shell Helix Ultra and MG branding integration
Beach-themed environmental staging
Final real-world production images included

Included in This Project:

Final 3D Renders (as seen above)

Before & After production breakdown

Video Showreel highlighting the design, modeling, and transition to the final physical booth

Design Intent:
The main goal was to create an immersive, colourful, and futuristic brand presence using lightweight materials and modular booth elements. The arc organic concept not only frames the vehicle but symbolizes innovation and fluidity.

Video Showreel included
Watch the transformation from 3D model to physical installation in images

Production Shots:
Include high-resolution photos showing the final physical booth from different angles, ideally in the same beach setting to highlight the match between concept and reality.